Stand Out From The Crowd

One of the hardest parts about selling hand-made items, is standing out from the crowd.  Etsy, Ravelry (if you’re a pattern designer), Facebook, Twitter, etc. all offer amazing platforms to reach potential customers.  Thousands of other shops also have the same chance to reach these same customers, though, so finding a way to capture attention

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3 Simple Steps for Staying Productive

With this holiday week keeping us super busy, I thought now might be a good time to chat about staying productive.  Half the struggle of being a small business owner is maintaining the fortitude it takes to work when everyone else is playing.  It’s not easy to sit down and write a blog post while

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How to Approach a Professional Photographer

Think back to all of the places that you love to buy products from the most.  Your favorite clothing shops, the home decor stores that you love, and even places that sell things like groceries or tools…..what common marketing theme do you notice right away?  They all use professional photos. I recently took a business

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The Magic of Photos

When I first started my business, I knew nothing about product photography.  I had spent some time with a camera in the past, but had never done any research into taking great product photos.  I really had no idea that this one element could make the difference in my business. I started out using a

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Let’s Talk Business

Learn how to make money selling your knit and crochet items.   After spending two years building up my online shop, I’ve spent a lot of time talking business.  In fact, these days I’ll talk business to absolutely anyone who cares to listen!  Melody’s Makings is my passion, my pride, and the extra support that

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