The start of this business series really has me thinking. I’ve been looking back over the last couple of years, and trying to pinpoint the specific turning points in my business. Ultimately, I keep coming back around to one key thought that I truly believe, with all of my heart, that every business owner needs to hear.
This thought is, without a doubt, a make it or break it concept in business. I’ve witnessed first-hand how shifting this one element can lead to a successful and fulfilling career, and I’ve also experienced the consequences that your business will face if you fail to make the shift. On top of my first-hand experience, I’ve watched incredible, talented shop owners disappear into the abyss of the online world after failing to implement this one strategy.
Do I have your attention yet? I sure hope so. Because I can pretty much guarantee that if you never embrace this concept (whether you’re doing it consciously or not) then your shop will never reach it’s full potential. The funny part is….it’s a very simple concept:
There is always more than enough business to go around.
Often times referred to as “The Abundance Mentality,” this one little belief can leave your business as nothing more than ashes, or it can transform your shop into a thriving support system for your family.
The belief that other shop owners and business people are here to help you, and you them, seems so simple and straight forward. Unfortunately, there’s something in our competitive human nature that can keep us in a place of resistance to this concept. I’ve seen it in absolutely every industry, and I’ve experienced it myself.
The crafting industry, from what I can gather, seems to go through waves of this resistance. One day we’ll all be peacefully working together (or at least co-existing if not supporting each other) and the next we’re pointing fingers and placing blame. I’ve seen so many Facebook status updates about someone “stealing another person’s idea,” or “how it’s rude for one shop owner to ask another questions.”
I have also experienced these negative thoughts myself. In fact, I lost a very close friend getting caught up in competition and feeling like there weren’t enough clients for both of us. The funny thing is, when I spent my time dwelling on the fact that someone may be stealing my business, I was unable to attract any clients. It was almost like the negativity I was putting out due to my competitive thoughts, was permeating every aspect of my business, including the one thing – attracting new customers – that I was trying to protect.
After doing some serious work on my thoughts and my beliefs, everything started to shift. I made a super close new friend in my industry, who could be thought of as competition. Instead, we spent time supporting one another and lifting each other up. We talked business nearly every Monday, and we did our best to help one another achieve our business goals.
I also saw a drastic change in my business itself. With the new mental shift of, “How can I help you?”, I saw new business and new customers just naturally attracted to me and my work.
Now I know this can all sound kind of “woo-woo” and unimportant….however there is a reason that I felt it so important to start the business series with this talk.
Without the help of other people in your industry, it is nearly impossible to create a successful business.
We all need each other. Whether it’s to help create inspiration, to offer support and a helpful ear, to help direct customers to the best product for them, or just to find that one yarn that you’ve been searching for. The more that we work with one another, the more successful we will be. It’s as simple as that.
So this week I’m challenging you to start making the shift. It won’t be easy, but it can be done one baby step at a time. Here are your two challenges this week:
1. Refrain from posting any negativity on social media – if you put off a negative vibe, others will be hesitant to work with you in the future.
2. Find one other shop owner in your industry and ask yourself “How can I help?” Simply striking up a conversation may make that difference in someone’s day. It can be as simple as letting them know you think their item is gorgeous, to spending 15 minutes on a forum offering support on a subject you know something about.
Comment on this post and tell me what you think – are you going to take the challenge and make a mental shift in your business? Or perhaps you already have and you’ve seen the incredible results – share them with me!
Also, if this post resonated with you, take a minute and share it with your friends and followers. Chances are that if you needed to hear it, someone else will too….perhaps by sharing the concept you can help another business owner succeed.
I’ll be back next week with another business topic, and I can’t wait to see the changes that you find in yourself and your business after this week.